WHO ARE BEHIND PAINT IT RED?

 

CATHY AND RIA, THE TALENTED DUO BEHIND PAINT IT RED, HAVE AN AVID AND STRONG PASSION FOR MARKETING, PUBLIC RELATIONS, AND EVENTS. HAVING MET BACK IN 2012, THEY DECIDED TO COMBINE THEIR INTEREST AND EXPERIENCE, BRINGING TO LIFE UNIQUE IDEAS.

team_cathy

Catherine David
Managing Director

With her years of experience in the
industry, Cathy has worked with the best.
Having started off in Marketing at
multinational company L’Oreal Philippines,
she later moved on to Luxasia as a Brand
Manager for cosmetic brands.

During these years she has developed an extensive
knowledge in Marketing, Public Relations
and Communications for retail brands.
Eventually, she decided to start Paint It Red
to do what has always come naturally to her.

team_ria

Ria Fernandez
Account Director

After starting her working experience in
Public Relations for Louis Vuitton
Philippines, Ria ventured out to take her
Master’s Degree in Fashion and Luxury
Brand Management at Istituto Marangoni
Milan. Soon After, she worked for an Italian
menswear brand in Modena, and for a
Digital Marketing company in Milan.

She then came back to Manila to work under
Stores Specialists, Inc. before partnering
up with Cathy for Paint It Red.

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Sherwin Sicat
Account Manager

Over five years, he has gained significant experience in professional client relationship and account management through companies like Wyeth Nutrition, Nestlé, P&G, BDO, Bayer, Coca-Cola, Globe, Sanofi, Merck, and others. Being able to manage and understand these brands, considering how different they are from each other, served as the best battle ground for Sherwin that has turned him into the man he is today.

A marketing professional equipped with a strong and solid background in advertising, below-the-line campaigns, events management, and marketing strategies.

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Dana Alejandro
Account Executive

Having lived both in Manila and New York City, Dana enjoys working in an exciting, fast-paced environment. Graduated as a visual arts major from the fame school, LaGuardia High School, and with a degree in psychology from Ateneo, she constantly seeks creativity and meaningful interpersonal connections in her work.

Enthusiastic in gaining a medley of experiences, she’s ready to further explore the marketing industry and strive to hone her skills in events management. With coffee at hand, she’s determined to make her mark with Paint It Red.

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Sheila Advincula
Public Relations Associate

Having been into journalism since childhood, Sheila pursued a degree in Communication in Ateneo de Manila University; however, after being exposed to marketing and public relations through her classes and organisations, she decided to take her passion for communication to an industry that caters to her newfound interests and expertise.
Online and offline, she enjoys engaging with people and finding out their stories. She aspires to become an effective communicator by bringing stories to the public with powerful messaging and meaningful connections. She's excited to make a mark as she begins her PR career with Paint It Red!
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Bea Relucio
Administrative Executive

With experience in the marketing and sales industry, and with a background in Communication Studies and Theater Arts, Bea has shaped her creative process to be bold and ambitious. Her strength on people relations has also been an integral part of her career.

All this fueled by her pursuit of growth, has made her driven and committed. With a clear sense of purpose, her passion for what she does has led her to Paint It Red.

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